The objective of this Storia canter activation was to bring a touch of the beach to the shoppers, despite the event taking place in Delhi. The aim was to transport the visitors to a seaside atmosphere, and create a connection between the coconut water product and the beach. To achieve this, we put together a carefully crafted setup that would effectively convey the desired beach vibe. Our aim was to create an immersive experience for the shoppers, allowing them to feel as though they were transported to a seaside location.
The intricate design of the activation was meant to highlight the connection between the coconut water product and the beach. We wanted the shoppers to not only see the product, but to also feel the essence of the beach and understand the product's connection to it. Overall, the center activation was an immersive beach experience for the shoppers and making a strong connection between the coconut water product and the beach. The innovative design of the setup allowed us to bring a touch of the sea shore to the people, despite being far from it.
