US HEALTHCARE "SKYDIVERS" Here's a perfect example of how a radio commercial can be just as visual and visceral as a TV spot.
HARDEES "FLAT BUNS" A musical spot that spawned a controversial TV commercial with millions of views on youtube and thousands of ringtone downloads.
EVANS TIRES "HOW MUCH?" Using a high-brow English spokesperson for Evan's Tires was a way to stand apart from other tire companies that all used rugged good old boys as spokespeople.
CARBONITE "STAGES OF GRIEF" Carbonite had used on-air radio personalities to pitch their product. But from market to market that was starting to get expensive for them. So we created a series of spots that they could use in every market. Each one was designed to comically and effectively play on people's fears.
ROOT ONE "Wine Blurb Writer" A wine from an unusual place with an unusual name. The idea was to sell those negatives as positives.
COMPUSA "3 1/2"
CARL'S JR. "JUNIOR''S DELI" We called actual East Coast deli's and pranked them to promote the new Pastrami Burger. The idea was to position Carl's Jr. as the only fast food place that offers that kind of meat on meat action.
CARL'S JR. "BEST OF ONE THING" The challenge here was to convince consumers in a down economy to buy one of the most expensive (but also one of the best) fast food burgers on the market.
FAT BASTARD WINE "BATHTUB" A Wine with a very provocative name deserves a very provocative commercial.
THE LOS ANGELES AVENGERS "NEW CUP" L.A.'s Arena football team didn't have a huge ad budget, so what ever advertising they did had to make a big impact and get some attention.
HARDEES "MOLLY" This was another crank call campaign to actual Philly Cheesesteak places in Philly. A good way to infuse the Philly Cheesesteak Burger with some authentic Philly attitude.
HARDEES "FIRST WORDS" The task was to promote Hardee's as the fast food place where grownups go for their burgers and position McDonald's as the place for kids.
ZIPPO "KEEPER OF THE FLAME"
ADVERTISING COUNCIL "BLOCK PARTY"
