Logo design and branding
This project is a really beautiful experience for me during the lockdown time. This is a branding project where I have designed the logo all other branding materials and also have handled their social media completely. It gave me a lot of scope to learn many new things like social media marketing, handling Facebook and Instagram for company's growth, SEO - on page and off page, keyword research etc. along with sharpening my graphic design and branding knowledge.
About Brand
A new entrepreneur who decided to make her own restaurant and tiffin service system of home made odia cuisine to people who are stuck at different places during this lockdown and continue afterwards also. She aims to grow with time which is evidently visible as the company has a legit team now, for which my design, branding and social media marketing skills are helping her, thus giving an immense satisfaction to me.
Check the brand's FB page
https://www.facebook.com/petafull
Check the brand's Instagram Page
https://www.instagram.com/petta_full/?hl=en
About Brand Name and Logo
The name of the company "Petta Full" is a Odia word which is English means Tummy Full and in Hindi means Pet Full. This phrase is said in odia culture after having a completely satisfying and happy meal, when finally the hunger is fully gone with a treat of delicious food.
After a lot of ideations and iterations the logo has been finalized which everyone loved just at the first look. This is the 5th logo designed for the brand which represents the strongest aspect of the brand and catches the essence of the brand correctly.
The logo represents a happy chef delivering the tiffin with lots of satisfaction to its customers. The chef represents the owner and smiling and satisfied head chef of the company who initially delivered the food herself by reaching each and every house. She loves cooking, serving and deliverers the food with an expression that ever the customer gets excited to receive and have it. The logo is a mascot logo still simple and combined with the name of the Brand and represents the company perfectly in a wholesome way.
Marketing Campaign-
Social media marketing, Facebook and Instagram Marketing is helping the Brand grow really well in a short span.
Check the brand's FB page
https://www.facebook.com/petafull
Check the brand's Instagram Page
https://www.instagram.com/petta_full/?hl=en
Few poster Samples can be seen below-
