Phoenix Business Advisory is one of the world’s leading business management consulting firms, where bold thinking, inspired people and a passion for results come together to make an extraordinary impact.
The company specialises in offering comprehensive business solutions pertaining to business acquisition, joint ventures, or setting up a new business from scratch. Global corporate headquarter in Sydney with regional offices in Ahmedabad.
Phoenix was planning for its first impressive 360-degree campaign in India to generate brand awareness among Indians and to drive sales throughout the Ahmedabad, Surat, Mehsana, Anand, Vadodara area in Gujarat. We at EterPride ideated three different campaigns for Phoenix and we approached them where this campaign was selected. We drove brand recognition and awareness for Phoenix Business Advisory.
Our Approach: Spark behind the ‘Granny Smith’
We have coined a few different outdoor ideas but ‘Granny Smith’ was the first choice.
The visual language and messaging framework are inspired by $100 Australian banknotes.
The Reserve Bank of Australia issued Australian Dollar banknotes in 6 different denominations, including this 100 Australian Dollars banknote (Dame Nellie Melba).
The $100 Australian banknotes are unique.
Rather then brand visibility, the goal was to create a business centric campaign. Targeting the right audience was the idea behind the campaign.
Embracing the significance of the $100 Australian banknotes, we’ve emphasised some elements that could attract the right audience eye and convert them into leads.
Concept: Welcome to Australia
The dollar note is the captivating element of the campaign. The steps in the dollar note have emphasised outside to portray the privilege aspects that Australia offers to Entrepreneurs. These steps are visually engaging and eye-catching.
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