The call of the mountains.

‘berg’ denotes Luis Trenker’s sporty outdoor clothing. What makes this product line so special is the way it blends alpine lifestyle aesthetics with sophisticated technical functionality. 

Through redesigning the old clunky brand, we created a fresh but classy, and sporty but elegant appearance. berg is intended to serve the winter sports segment, but it’s also very much at home in urban settings. That’s why the shooting location was intentionally chosen to highlight the close affinity between the alpine South Tyrolean environment and the progressive design language.