The Jockey Bra store utilizes interactive elements throughout to educate, entertain and engage.
Storytelling area drives emotional engagement by including large-format testimonials from customers.
Interactive area helps customers navigate to the bra that best fits their body and their lifestyle. iPads are used to tell the product development story and illustrate the many features and benefits of the bras.
Functionaly minimal fitting rooms offer a clean, inviting space to try on bras. For customers who prefer to fit themselves, each room contains an interactive screen to help guide them to the right fit.
Jockey Bra Volumetrics Video
jockeybra.com home page
jockeybra.com story page
jockeybra.com fit kit page
Interactive iPad app provides storytelling, product and fitting information.
Print catalog
