This email was sent to past customers of various automotive dealerships to gauge their experience and funnel positive reviews to review websites.

If the customer clicked the "It was great!" button, they are then redirected to this landing page, which in turn links to a randomly selected review website like DealerRater, Yahoo! Local, or Yelp...

...Or, if they clicked "Could have been better...", they are redirected this landing page, where instead of leaving a public review, they can personally send feedback to the store's General Manager.