A new digital streaming platform for bull riding and all western sports.
We helped launch Ridepass by putting a modern, aggressive spin on the classic American
iconography of PBR and cowboy culture.
We helped launch Ridepass by putting a modern, aggressive spin on the classic American
iconography of PBR and cowboy culture.
Client - PBR Professional Bull Riders
Agency - HAYMAKER
Creative Director - Jay Kamath
Chief Strategist - Matt Johnson
Lead Designer - Kimberly Ong
