Published in EME Magazine number 01
Reacciona is a social awareness campaign that tries to make the viewer reflect about their role in society. For this purpose a number of posters were raised in which a subject is performing a daily task in a passive attitude reflected by the reversal of his head. The message is completed with a text that encourages the receiver to consider a change, to adopt a non-passive role and show a critical attitude towards their environment.
In collaboration with Dailos Pérez, Jon Angulo, Iratxe de la Torre and Maider Sorasu.