As business success and brand success become increasingly intertwined, more professionals than ever are playing a key role in simultaneously contributing to both. Regardless of title or level, employees are actively shaping their company's brand and being counted on to have a strong understanding of how to deliver consistent and quality experiences. Delivering this message in an easily accessible and engaging manner is Designing B2B Brands, a comprehensive manual covering all aspects of today's business-to-business brand management.
Designing B2B Brands illustrates – literally and figuratively – the numerous components of an integrated brand identity system, and how it can be crafted and implemented for optimal effect. Unlike other traditional texts which cobble together examples from assorted B2C companies, the reader will find a visually rich, all-inclusive case study of harmonized brand activation. Here, theory is replaced by practice: a seamless framework for global brand success, created and followed by an organization renowned for its consulting and advisory services, Deloitte.
For the first time in the history of business books, an elite global professional services firm actually shows, touch point by touch point, channel by channel, what it takes to be a brand leader. In a world filled with B2C branding, finally, a book about B2B. Kudos. We needed it.
Alina Wheeler, AUTHOR | DESIGNING BRAND IDENTITY
You don’t need to be an agency professional to appreciate the key insight of Designing B2B Brands: that brand excellence is best achieved through the creative connection of business goals, culture, and people.
Sir Martin Sorrell, CEO | WPP GROUP
More information at www.designingB2Bbrands.com
Designing B2B Brands
Lessons from Deloitte and 195,000 brand managers by Carlos Martinez Onaindia and Brian Resnick
