THE BRAND
Inaset is a a premium quality paper brand for the Graphic Arts Industry (by The Navigator Company). They wanted to increase their positioning on the Premium Heavyweight Paper segment as a brand that means sublime performance, technology and artistic expression for the graphic arts industry.
THE CAMPAIGN
From Leonardo DaVinci to Andy Warhol, the world’s great masters of art have one thing in common: all of them started with a blank canvas and mastered the use of color and expression, brush by brush, which came to inspire Inaset to manufacture state of the art paper for businesses who want to be masters of printing their own art. With Inaset Plus Offset and Inaset Plus Laser, the technology of heavyweight paper is now in service of those who want to boost color performance, achieve even better color behavior, and have a canvas on which to apply a range of innovative techniques. To communicate this, we recreated six of the world’s most iconic paintings by applying modern printing resources on a new medium: Inaset Plus Offset and Inaset Plus Laser heavyweight paper (from 160 to 300g). We then made a roadshow exhibition and a sample kit.
CREDITS
Client: The Navigator Company
Agency: McCann Lisbon
Executive Creative Direction: Luís Santos
Creative Direction: Ricardo Diogo / Rita Salvado
Copywriting: Diogo Figueira
Design: David Sequeira, Nuno Torres
