We were approached to create a distinctive brand identity and awareness campaign for The University of Sheffield Management School’s Executive Education courses. 

The strapline is built on the reciprocal benefits between business learning (Executive Education) and business practice (the industry). How each informs and inspires the other to meet constantly evolving corporate challenges and shape the very nature of business.

So, when a business invests in higher level degree apprenticeships at The University of Sheffield, it draws on the academic excellence and research expertise, and likewise, through working closely alongside business, the University continually adds to its depth and breadth of real-world knowledge. Working together like this (particularly when co-creating learning programmes), businesses and Sheffield University Management School are at the forefront of cutting-edge thinking and ground-breaking innovation in business.