Lidl is an international no frills supermarket chain with more than 600 stores in the UK. The Lidl UK Advertising Team manages all internal and external visual identities for all UK stores. While I was working for Lidl they went through a re-branding which was realised online Scotland at the time.
I worked as a Jr Artworker with the in-house Creative Team. My responsibilities included:
– Taking ownership of projects with supervision from a Senior Designer and producing multiple creative elements
– Updating and developing existing projects
– Understanding, creating and producing output ready(press and digital) artwork
– Packaging existing projects and artwork for various(print and digital) formats
– Working to a specified timeline
– Take on any other studio tasks as required
The following images are examples of some of the projects I worked on
POS Rollout, Interior Signage, Press Advertisements, Brochures/Leaflets, Billboard/Exterior Signage, Website Banners
Brand News Monthly
The Following images are spreads from Brand News, This was a monthly publication that advertised new products and campaigns. Each issue was styled a reflect its theme or product while still adhering to its own identity.
These two back pages are my favourite, I had more creative freedom as the products were new and not apart of a campaign.
This is the English Wine Cellar, Wine Cellar spread was a common feature in Brand News.
Wrap Spread
The following spreads are from the 'Wrap' realised weekly. The first Image is in the English branding, The second is in the Scottish branding.
Summer Ice Cream POS Proposal
I was asked to come up with a proposal for the rebrand of the Ice cream freezers for the upcoming summer.
Original Artwork
My Proposal for the new freezer POS
Press, Posters & Billboards
For every new product, campaign or promotion there were always a variety of print products to be developed or Artworked. The following are examples of some of the products I worked on.
Taste Test Campaign - AO Store Window Poster
Fresh Strawberries - AO Store Window Poster
Fresh Strawberries - Billboard
Newsprint Advert - English Branding
Newsprint Advert - Scottish Branding
Wrap Re-vamp Presentation
During the Rebrand an external design company proposed the following Design for the Wrap. It was not received well so the creative team was asked to come up with a better idea. Under the guidance of the senior designer I came up with two proposals, My favourite is below.
External Proposal
Creative Teams Proposal
