Native Shoes x Hello Kitty and Friends
Native Shoes is a Vancouver-based, vegan footwear brand with a mission—to inspire all to Live Lightly. In a recent collaboration with the Japanese company Sanrio, Native Shoes launched a children's shoes collection featuring five iconic Sanrio characters. Just like us, Sanrio characters have distinct personalities, lifestyles, and aspirations. We wanted to merge the Sanrio universe and reality to create a juxtaposition of cartoon and real life. As a result, the campaign and collection captured the attention both adults and children audiences and was well-loved by customers.
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Credits
Catherine Plouffe (Art Team Lead), Hayley MacKenzie (Creative Producer), Justin Rellinger (Senior Graphic Designer), Cheyenne Manning (Junior Graphic Designer), I-Chen Hsu (Junior Graphic Designer)
