I was asked by a friend to design a voucher for her bakery, 3INCHSIN. The primary colors of her logo were orange and white.

 

The one thing that came to mind was one of the popular cakes, the molten cake. I thought of how the melted chocolate fudge would ooze out when you cut it open. Based on that concept, I drew the "leaking" fudge and used that on the voucher.

 

This design was the final and chosen design that was used.