Visualization Showcase — College Project
User Interface and User Experience
The Concept
From a vision, thoughts, ideas and inspirations, arqo elaborates architecture visualizations with the objetive of showcasing, to a future home owner, every single detail of the house through realistic and interactive renders.
The Objetive
Create a platform to showcase detailed and realistic renders of various projects available to be explored and analyzed by future home owners, displaying, along side the renders, all the descriptions necessary to describe the experience and feel of the space, through a minimalistic and intuitive online platform developed as a website and mobile app.
Questrial
Regular 400 — used on headers, titles and for important information to highlight words and guide the user through the platform easily and in an organized way.
Circular Std
Book 400 and Bold 700 — used on body text and small additional information throughout the project, present on all the descriptions and pieces of text that needs to be legible and clear for the user.
The Logomark
As an platform for presenting architecture visualizations, the logotype comes to life using two words from the same area. From the portuguese words, arquiteto that means architect — arq — and the word arco that means arch — o — a little and easy to pronounce word it's formed — arqo.
Thank you for watching
— Ricardo Malva
