Tooday
We believe that education needs to find new ways to exist today and that within this process of change, new methods, processes and tools are also needed to make it more dynamic, close and digital.
⠀
Tooday was born with the proposal to be a vector of transformation for this segment, bringing more creativity, productivity and new facets to the universe of education through a digital platform for access and content management that, together with other innovative features, promises to bring more performance and passion for the classroom, reaching a chain revolution that starts on the teacher's smartphone and reaches the student.
⠀
Graphically, the brand takes advantage of the creativity of its naming and appropriates the repetition of the two letters 'o' to create a symbol integrated with the typography. The owl figure has direct reference to the universe of learning and teaching and appears as a more direct element of connection with the educational niche. In this way, we balance the message emitted from the connection between everything the project communicates: name, brand and description of the service provided. When presented in isolation, the iconic symbol successfully signs the necessary specific and reduced applications.
⠀
The entire complementary visual universe is composed from the dismemberment of the isolated elements of the symbol, recombined in cheerful and modern colors that enhance the whole value proposition of the business and its territory of operation and that
create a vast identity effect, making it rich and unique.
⠀
The typography chosen, in addition to a friendly footprint, offers easy reading and applicability, and is also explored in the invitation that ends its cycle of expressions:
⠀
Tooday was born with the proposal to be a vector of transformation for this segment, bringing more creativity, productivity and new facets to the universe of education through a digital platform for access and content management that, together with other innovative features, promises to bring more performance and passion for the classroom, reaching a chain revolution that starts on the teacher's smartphone and reaches the student.
⠀
Graphically, the brand takes advantage of the creativity of its naming and appropriates the repetition of the two letters 'o' to create a symbol integrated with the typography. The owl figure has direct reference to the universe of learning and teaching and appears as a more direct element of connection with the educational niche. In this way, we balance the message emitted from the connection between everything the project communicates: name, brand and description of the service provided. When presented in isolation, the iconic symbol successfully signs the necessary specific and reduced applications.
⠀
The entire complementary visual universe is composed from the dismemberment of the isolated elements of the symbol, recombined in cheerful and modern colors that enhance the whole value proposition of the business and its territory of operation and that
create a vast identity effect, making it rich and unique.
⠀
The typography chosen, in addition to a friendly footprint, offers easy reading and applicability, and is also explored in the invitation that ends its cycle of expressions:
Sua melhor aula, começa hoje (Your best class, starts today).
Branding and Naming: Senzo Branding
Brand Positioning and Strategy: Senzo Branding
Graphic Designer: Nil
Creative Direction: Senzo Branding
Brand Positioning and Strategy: Senzo Branding
Graphic Designer: Nil
Creative Direction: Senzo Branding
