Matbakh Immy, which means my mother’s kitchen in Arabic, is a local cuisine offering delicious homemade food that combines authenticity and innovation. Between 2017 and 2018, I had the chance to work on creating a brand identity including packaging for Matbakh Immy.
My aim was to design an identity that is original and distinctive yet feels approachable and familiar.
The brand's main visual component was a pattern inspired by some of the offered food items. Most of the pattern's elements were hand drawn as a reflection of the brand’s authenticity.
