My good friend Tom needed branding for his tattoo studio, Skin FX, so he asked me to make him something Jack Daniel's'ish.
After collaborating and agreeing, I derived the typeface from the Jack bottle, together with the swirls.
I supplementet the theme with making a comp which is supposed to imitate ink in Jack Daniel's.
The backdrop was amongst other things used on the website i designed and built for him, and on posters and other apparel.
Say "Hi Tom"...
Finished logo
Sketching it up from visual aids like the Jack bottle
Inking a version to be scanned and traced in Illustrator
Businesscards
Mmmm... inky jack... (my friend Tonny as the model/human posterrack)
Website
