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LIFECOIN STICKER


why:
To protect lives from pandemics
パンデミックから命をまもるために


The coronavirus infection (COVID-19) quickly spread around the world after the first case was confirmed in December 2019. This infection has become a threat comparable to the "Spanish Flu" that infected about 500 million people around the world almost 100 years ago and killed tens of millions of people. COVID-19 has already claimed more than 400,000 lives worldwide (as of June 8, 2020), and the biggest recession of the postwar era is about to arrive as cities are sealed off and economic activity is shut down. Over time, the number of new infections has been slowly declining, and the situation is starting to come to an end in some countries and regions. However, as we resume economic activity in the future, our lives will be forced to take a social distance to prevent a second or third wave of infection spread. As this continues, we wanted to value-translate the social constraints of social distancing into something positive and enjoyable.

2019年12月に中国・武漢で最初の症例が確認された新型コロナウイルス感染症(COVID-19)は、瞬く間に世界中に広がり、およそ100年前に世界中で約5億人が感染し、数千万人の死者を出した「スペインかぜ」に匹敵し得る人類史上最大規模の感染症となりました。この感染症によってすでに全世界で40万人以上の命が失われ(2020年6月8日現在)、都市の封鎖、経済活動の停止によって、戦後最大の不況が訪れています。時間の経過とともに新規感染者数が緩やかに減少し、収束に向かいつつある国や地域もありますが、これから徐々に経済活動を再開していくあたっては、感染拡大の第二波、第三波を防ぐためにも、ソーシャルディスタンスを取り、マスクをつける生活が余儀なくされます。厳しい状況が続く中、ソーシャルディスタンシングの社会的な制約を、少しでも前向きに楽しめる文化に変換したいと私たちは考えました。


how:
Prepare for infection with coin-shaped stickers in a fun way
楽しく感染症に備えるコイン型の床ステッカー​​​​​​​


Eisuke Tachikawa, president of NOSIGNER, who founded PANDAID, a collaborative editorial website that collects wisdom on how to save lives from a pandemic, developed "LIFECOIN STICKER” as part of the activities. LIFECOIN is a floor sticker that can be used by businesses and government agencies that are resuming their economic activities while taking into account social distance. The stickers, which mimic the shape of the coins in the game, can also incorporate a motion sensor as a feature, and when you step on the sticker, a distinctive sound effect will sound. In various games, coins are both a symbol and motif for increasing life. This is what inspired us to create these stickers, and we hope that people will be aware of protecting their own lives and those of their loved ones. We created this design in a fun way to easily reach people of all ages.

パンデミックから命をまもるために、世界中で考えられた暮らしや習慣の変化を助ける知恵をまとめた共同編集型のウェブサイト「PANDAID」を立ち上げたNOSIGNER代表の太刀川英輔は、活動の一環として、ソーシャルディスタンスに配慮しながら経済活動を再開していく事業者や行政が使える床張りステッカー「LIFECOINステッカー」を開発しました。ゲームに登場するコインの形を模したステッカーには人感センサーが組み込まれており、踏むと某有名ゲームの効果音が鳴ります。さまざまなゲームにおいて命を増やすシンボルであるコインをモチーフにすることで、自分や大切な人の「命を守る」ことを意識してもらうと同時に、たとえ子どもたちであってもソーシャルディスタンシングを楽しく実践できるデザインになっています。
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now:
Towards a future where we can positively practice social distancing
ソーシャルディスタンスを前向きに実践できる未来へ​​​​​​​


The video showing how to use the LIFECOIN STICKER was widely shared on social media immediately after it was released. Also, the circle of activities is gradually expanding as we have raised supporters through crowdfunding sites. We are also in talks with several local governments to collaborate with them in a donate way, and we plan to spread the stickers in places where we expect to see crowds of people, such as hospitals, city hall counters, supermarkets, restaurant checkout lines, bus stops, train platforms, and ticket vending machines. It is said that it will take several years for this pandemic to cool down globally. That’s why our goal is to create an environment in which social distance can be practiced in our daily lives, and also to be well prepared for the second and third waves of infection that are expected to occur in the future.

LIFECOINステッカーの使い方を紹介した動画はSNS上で広く共有され、さらにクラウドファンディングサイトを通じて支援者を募ったことで活動の輪は徐々に広がり始めています。すでに複数の自治体と連携の話が進んでおり、今後は医療機関や行政施設への寄付も視野に入れ、病院や市役所の窓口、スーパー、飲食店レジの前、バス停や駅のホーム、券売機など、人の混雑が予測される場所にLIFECOINステッカーを広げていきたいと考えています。パンデミックの世界的な収束までには数年がかかるとも言われる中、ソーシャルディスタンスを楽しく実践できる景色をつくり、今後日本においても押し寄せることが十分に予想される感染拡大の第二波、第三波に備えることが私たちの目標です。
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what:
LIFECOIN​​​​​​​ STICKER
who:
social design by evolution thinking​​​​​​​​​​​​​​​​​​​​
Art Direction
NOSIGNER (Eisuke Tachikawa)
Graphic Design
NOSIGNER (Eisuke Tachikawa)
Photo
NOSIGNER (Ruel James Villamayor)

when:
2020
where:
Japan






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LIFECOIN STICKER
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LIFECOIN STICKER

LIFECOIN STICER, which mimic the shape of the coins in the game, can also incorporate a motion sensor as a feature, and when you step on the stic Read More

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