Branding a gastronomy brand for an international hospitality group, based on the hotel as a cultural hotspot for things to happen. A visual and verbal identity to convey the emotions of the city; a creative concept built around the city and its life.
DESIGN SYSTEM
A flexible design system for a living brand narrative, based on the city itself.
COMMUNICATION
A communication strategy based on a hyper-local approach, supporting the local business to build beautiful relations.
