Patagonia Fernández IPA
Every year Patagonia celebrates the hop harvest in General Fernandez Oro, a small town in the Patagonia region,southern Argentina. Where Influencers and consumers are invited to participate in the harvesting process, and making a beer with this hop extraction. A seasonal edition beer called "Fernandez IPA" is born every year.
A small story is illustrated at the back of the beer can, to explain the production process of this beer where Gral. Fernandez Oro is recognised for its role.
This project involved creating a brand for the product based on a previous design. New packaging was designed and the whole campaign around it with digital and printed assets communicating the Harvest and presenting this beer edition.
A small story is illustrated at the back of the beer can, to explain the production process of this beer where Gral. Fernandez Oro is recognised for its role.
This project involved creating a brand for the product based on a previous design. New packaging was designed and the whole campaign around it with digital and printed assets communicating the Harvest and presenting this beer edition.
This project was developed while working as a Senior Visual Designer at R/GA Buenos Aires based on a previous KV.
