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APROPOS™ is a new lingerie brand, created to meet the need of perfectly fitted, astonishing underwear. Hand sewn bras, panties and nightgowns are addressed to Polish women who expect highest quality product.
The color palette is inspired by skin tones / from white, by brown to black shades – there is no limit, but main three colors used in branding are PANTONE's 7515, 7521 and 447.
As the whole identification is based on centered composition – the logo has center, located in the middle of the letter "o".
Brand's target is to deliver top standard lingerie, individually tailored to customer's needs. Every item has to be made to measure. Every woman know her body best, that is why dimensioning has to be done by client herself.
This is quick brand overview / For more informations and product conspectus check out APROPOS™ instagram.
