O&R TISSUE BRANDING & PACKAGE DESIGN
在概念上关注包装的未来功能主义，探索包装与人和环境之间的构筑关系，以此为出发点展开O&R 纸巾包装设计，通过研究不同纸巾规格的使用场景、使用习惯以及运送携带，提出了“可穿戴时尚卷纸—追随时尚品成为身体一部分、可隐藏日常抽纸-融入环境中成为生活一部分、可便携随身纸巾-便于随身带成为必需一部分”的三种新设定。试图通过改变其形式来探讨多样性和解决问题，拓宽商品包装边界，营造未来生活方式。
Pay attention to the future functionalism of packaging conceptually, explore the constructive relationship between packaging and people and environment, and take this as a starting point to carry out the packaging design of paper towels. By studying the use scenes, habits, transportation and carrying of different specifications of paper towels. This paper puts forward three new settings of "wearable fashion roll paper-following fashion products to become a part of the body, hiding daily paper withdrawal, blending into the environment to become a part of life, portable paper towels-easy to take with you to become a necessary part". Try to explore diversity and solve problems by changing its form, broaden the boundary of commodity packaging and create a future way of life.
DA：肖琪媛｜AD：肖琪媛｜D：肖琪媛
