Blend Make-up Branding
Creating a make-up brand and experimenting on multiple channels by web, email, animation & print. The brand is aimed for people who consider make-up as an "add-on" rather than a "feature" and look for the "natural-look". Meaning the brand to be called "blend". With it's simple structure, the branding font and colours don't need to scream too loud as the imagery and products speak for the brand. Also, it shows creativity on multiple channels and how it can be adapted to suit when they promote campaigns. The brand also has a play on attitude as the type is all in lower-case.