This freshman orientation packet was distributed to thousands of college freshman in close to 100 different colleges and universities. I lead the team of designers that took this from an initial concept to finished project. The package included bookstore marketing materials, a dry erase poster/calendar, product flyers, order forms and helpful tips for these first year students. The piece was so successful that several schools asked for additional folders to replace the folders the university was currently using.
Design, Art Direction, Illustration