ROOF STATION
Branding / June.2020
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ROOF STATION™, a multiplex cultural space that allows people to experience the values of local regeneration and environmental regeneration in a repetitive life. We hope to ingrain our values little by little by going up the stairs as if building a colorful scale with melodies. A cozy roof and a station where the local area and people, and people and environment can stay together. A place that permeates our values with natural experiences in daily life.
OUR SCOPE
Brand strategy -- Verbal branding -- Brand naming -- Brand identity design* -- Application design*
01 -- OVERVIEW
ROOF STATION™ aims to deliver the environmental problems that have come as social responsibility in neither heavy, light, nor burdensome ways.
A space where people and environment can coexist by realizing the value of environment and regeneration in everyday life.
02 -- BRAND IDENTITY
03 -- OUR SLOGAN (R-O-O-F)
-- ICONGRAPHIC
04 -- APPLICATION DESIGN
1/4 -- A café that uses local specialties, fair trade beans, and eco-friendly materials
2/4 -- A multi brand store that highlights local brands and artists
2/4 -- A multi brand store that highlights local brands and artists
3/4 -- A place of exchange that connects people and the region by exhibiting local culture and classes
4/4 (1=our value) -- A living room that allows people to experience the value of regeneration through basic needs and five senses in a living area
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THANK YOU FOR WATCHING!
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OPENPATH BX CLASS / 2 TEAM
Jung suna -- Jo seongje -- Lee dohu -- Choi youngji
THANKS TO
Im taesu -- Jeon charry
Im taesu -- Jeon charry
©2020
