Cairo Imperia is a media production agency based in Cairo who aims to continue Egypt’s soft power legacy; not just that, but also make it bigger, better and even above international standards. Cairo Imperia strives to push its content into the international market, bring the world to Egypt and Egypt to the world. by inspiring people from all over the world and bringing something new, something crazy and something different to the market.
We've chosen the gothic lettering style which represents the era between 1150 to the 17th century. As it's the best script to describe the brand we want to develop. The logo calligraphy is inspired by Textura which gave us a combination of originality and the contemporary.
Referring generically to the historic art of Cairo, Egypt, that existed before the city's modern expansion during the 19th and 20th centuries. We have decided to move away from talking about the pharaonic egypt and talk about an era that no one has talked about. Here was the differentiation and objectification that was the sources of our visual branding.
Western European style with oriental feel
By repainting and recoloring the old Cairo art of the rulers, the islamic scholars and the revolutionists of Egypt, to build a memorable visual brand identity we've focused on emphasizing that era were ancient Egypt was a civilization of ancient North Africa, concentrated along the lower reaches of the Nile River, situated in the place that is now the country Egypt
The challenge was collecting hundreds of paintings and masterpieces painted by the greatest Arab and foreign painters which is not available for editing resolution.
Great thanks to the artists and painters who documented our history by giving us those masterpieces
Art Direction - Graphic Design: Mahmoud Ismail