Ailin Zhang's profile

D&AD NEW BLOOD BRIEF 2016


Rebirth as one of my archetypes is that this word would enable me to tell a story about lives from the modern world, not only for human but plants and animals too. Which is a great association for the concept of sustainability and preserving the planet. 

For my second video subject, I chose Voyage and Return and showed a paper making process. This story seeks to emphasise mankind’s approach to consuming which is not sustainable. This film concept is intended to be the opposite of the Rebirth film. It shows the reverse of nature being a sustainable example to show how mankind consumes natural resource in a non-sustainable way. 

The tragedy is the subject for my third video, which shows that planet Earth is deteriorating due to mankind’s failure to be sustainable. These three films are heavily associated with each other and all tell the story of the need to follow nature’s example and be sustainable. Regarding the previous two films, they are two perspectives to show how the world should be preserved and how it is being maintained, this last one is showing the consequence of that. 
D&AD NEW BLOOD BRIEF 2016
Published:

D&AD NEW BLOOD BRIEF 2016

Comedy, Rebirth, Rags to Riches, Tragedy, The Quest, Overcoming the Monster, Voyage and Return – these seven plot archetypes can be seen at work Read More

Published: