Award School 2013

Brief 1 – Poster (single)

Client: ecostore.com.au | Product: Eco friendly washing powder
Mandatories: www.ecostore.com.au | Target Audience: Anyone who washes clothes

Single-minded proposition: Washing powder that’s better for you.

Brief 2 – Print Campaign (3 executions)

Client: Motorola | Product: Droid RAZR MAXX phone
Mandatories: logo / pack shot | Target Audience: People that use a smartphone

Single-minded proposition: The phone with the longest battery life.

Brief 3 – Outdoor

Client: Samsonite | Product: Suitcases
Mandatories: Samsonite logo | Target Audience: Anyone who flies.

Single-minded proposition: The strongest suitcase you can buy.

Brief 4 – Radio

Client: RSPCA | Product: adoptapet.com.au
Mandatories: adoptapet.com.au | Target Audience: Anyone looking for a new cat or dog.

Single-minded proposition: Adopt an RSPCA pet.

Brief 5 – Print/Poster

Client: Transport Accident Commission (TAC) | Product: Distracted drivers
Mandatories: TAC logo | Target Audience: 18-30 year olds.

Single-minded proposition: Using your phone when driving kills.

Brief 6 – Print campaign (3 executions)

Client: Cubify 3D Systems | Product: Cubify 3D Printer
Mandatories: Cubify 3D Printer by Cubify | Target Audience: Computer owners, 18-55.

Single-minded proposition: Print anything.

Brief 7 – Digital

Client: Paramount Pictures | Product: "World War Z" motion picture
Target Audience: 18-45yo moviegoers

Single-minded proposition: World War Z, coming soon.

Brief 8 – Television (1 x 30sec)

Client: Lilydale Free Range Chickens | Product: Free Range Chickens
Target Audience: Family food shopper, 25-60 | Mandatories: Logo

Single-minded proposition: Lilydale Chickens are tastier chickens.

Brief 9 – Open Brief (Quit: Integrated)

Client: Quit | Product: Quit smoking | Target Audience: Male smokers, 30-49 | Madatories: Quit

Single-minded proposition: Quitting smoking is beneficial.

Brief 10 – Integrated (minimum 3 different media)

Client: Dial a Driver | Product: Dial a Driver
Target Audience: Social drinkers who own cars | Mandatories: www.dialadriver.com.au

Single-minded proposition: We'll drive your car home when you shouldn't.

Brief 11 – New Thinking / Anything

Client: Green Grocers | Product: Green grocers | Target Audience: Anyone who buys fruit & vegetables.

Single-minded proposition:

Owner