Story:
As part of their goal to continually innovate, to lead the industry, and to appeal to customers over a larger base, K Sport changed their way of thinking about what they do.
The next step in that evolution was to redesign the logo and branding while maintaining the distinctive look and feel of the family business.
Brief:
Business diversification requiring brand modernisation and adaption
Pain Point:
The K Sport logo had become outdated and need modernising. The company has expanded to supply workwear. The design solution had to fulfil both facilities branding needs
Client Requirement:
Update the logo and company graphics in line with the rebranding of K Sports
Research:
K Sport had invested in developing the shop to enhance product displays, increase capacity and improve the customer experience.
To evaluate the customer experience, I spent several days in the shop, on the factory and interviewing the staff and customers.
