Hasbro
DragonVale World
Hasbro's Backflip Studios turned to Havoc for their first major marketing push to launch the sequel to DragonVale, their best selling mobile game of all time.
Role ›
Brand Strategy, Concept Development, Video Content, Creative Direction, Website Design
To create awareness for the new game, we wrote a story based on the central gameplay of breeding dragons to be featured in a launch film.
Each character from the game was painstakingly modeled to give the film a heightened polish that fans could appreciate.
Havoc then used the high-end CGI renders as key art for the design and development of the launch site.
After building awareness with the launch film, we then drove significant customer acquisition with an effective mobile video campaign.
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