MEB

•

PROJECT BY STUDIO UNIKA*

MEB

Inspired by the idea and concept of construction and assembling, this initial brand proposal for MEB Solutions offers a clean, sleek and specialised visual identity. The logo, built from a basic square shape, forms the letters M, E and B that come together in a symbol that resembles the concept of tile-matching puzzle. e logo, typographic compositions, and grid system with earthy colours that give it a subtle punch. The overall brand maintains a discreet and high-end look and feels that it will generate trust and confidence for MEB’s clients.

MEB Solutions is a company that offers SOLUTIONS. Based on this service, we created a brand that is both modern and contemporary, yet fits in the context of the target audience and business expertise. We based our brand on an organized, straightforward, and masculine system that has a professional and specialized feel. The logo was created starting from a square, this square builds on top of each other creating a structure, that like companies, can change, evolve, and be optimized, improved, and solved like a puzzle. We complement the logo, typographic compositions, and grid system with earthy colours that give it a subtle punch. The overall brand maintains a discreet and high-end look and feels that it will generate trust and confidence for MEB’s clients.

Agency: UNIKA*

Client: MEB

LYON, FRANCE