RONG Design's profile
VIS Fitness
Illustrator
Branding


VIS Fitness

Integrate the brand characteristics with its core values to visualize the brand logo. Create a compelling brand identity with a simple but unique visual language.

VIS is a women exclusive, high-end fitness studio located in downtown Shanghai. 
The name VIS stands for Vision, Independence and Specialty, which are the values the company stands by. It also represents qualities of modern elite women — elegance, courage and independence.
The design is a perfect blend of the brand name and the image. By innovating the logo. In the form of the letters, "V" is a broken line, indicates strength, resistance and challenge; "I" is a straight line which stands for slim, smooth and peace; "S" is a wavy line that refers to sensuality, rhythm and mellowness. 

The design visualized the connotations of the core values, combined it with the brand’s athletic nature. The result is an iconic and unique logo, meanwhile, the dynamic visual extensions provide great possibilities for the brand application.


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VIS Fitness
1.9k
22.1k
82
Published:

VIS Fitness

Integrate the brand characteristics with its core values to visualize the brand logo. Create a compelling brand identity with a simple but unique Read More

1.9k
22.1k
82
Published: