An independent illustration project addressing the problem of colorism in India in light of the Black Lives Matter movement, for my page: www.instagram.com/iamsangeetakalsi 

Process

Firstly, I thoroughly research the topic, although not enough articles were available beyond the fairness cream culture in India, I did manage to collate a lot of information I could tie together for a coherent, pop-culture art project. 

Result 

I created 2D style artwork that brought together multiple sources of information, from the past to the present and a how-to on not condoning colorism. To tie all of it together I wrote a compelling copy about this phenomenon and completed my post.

Feedback

The post garnered 174 likes and multiple encouraging comments, and was shared 61 times within a day or two. The post was saved by 33 accounts and aided 34 visits to my page, allowing me to connect with othersd w