🡒 It is a project that I conceived during my internship at GfG. It was a tender, which we won, in fact at the moment all communication uses the logo I designed. The Brief asked to create a logo for the Bremerhaven maritime museum that represented the relationship between man and the sea.
This is a topic very dear to me, as my relationship with the sea is intense and rooted. The project I hypothesized is not the definitive one, as after various evaluations I decided to move back to Italy and I was unable to follow the entire implementation part of the declinations of the various designs. What I will present is my proposal, which was subsequently modified, but which has kept the soul of my initial idea, namely to represent the horizon and the division between land and sea. The idea was to represent what lies beneath the surface. The demolition of Maya's veil, that of ignorance, which can only be obtained by inquiring and discovering what we normally cannot see, that is, what lies under water. A very immediate visual comparison is that of the tip of the iceberg, we only see what emerges, that is a very small part, but under the surface of the water there is a huge boulder of hidden ice. People can then go to the museum and find out a lot about what they didn't know. Another interesting starting point was to use the letter M as a cornerstone, being a recurring element since, not only is the initial of the word Museum, but it is also that of Meer and Mensch, respectively sea and person in German.
The stylized horizon under the letter M will therefore appear
as an underlining of the letter and will close the shape creating harmony in the whole.
Below this line, various elements will be used to characterize
the different exhibitions, customize the entrance tickets, divide the categories on the website and so on.
This is a topic very dear to me, as my relationship with the sea is intense and rooted. The project I hypothesized is not the definitive one, as after various evaluations I decided to move back to Italy and I was unable to follow the entire implementation part of the declinations of the various designs. What I will present is my proposal, which was subsequently modified, but which has kept the soul of my initial idea, namely to represent the horizon and the division between land and sea. The idea was to represent what lies beneath the surface. The demolition of Maya's veil, that of ignorance, which can only be obtained by inquiring and discovering what we normally cannot see, that is, what lies under water. A very immediate visual comparison is that of the tip of the iceberg, we only see what emerges, that is a very small part, but under the surface of the water there is a huge boulder of hidden ice. People can then go to the museum and find out a lot about what they didn't know. Another interesting starting point was to use the letter M as a cornerstone, being a recurring element since, not only is the initial of the word Museum, but it is also that of Meer and Mensch, respectively sea and person in German.
The stylized horizon under the letter M will therefore appear
as an underlining of the letter and will close the shape creating harmony in the whole.
Below this line, various elements will be used to characterize
the different exhibitions, customize the entrance tickets, divide the categories on the website and so on.
