Light
护舒宝
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Create a packaging design with distinctive user experience and significant culture values by integrating the product features with the characteristics of the target audience.Always is a feminine hygiene product brand owned by Procter&Gamble, a company has been establishing brands for the past 175 years. Whisper is a branch of P&G, and it has always been dedicated to providing the best products for female’s daily hygiene care.The soon to be released cleansing serum also serves the same purpose, which is to provide the best care for women during their less fabulous days.
After taking a close look at the scenes of daily lives. We focused on the usual placement for this product, which is the bathroom. The design inspiration was taken from SPA, how it reminds people of candles, aroma, and steaming warmth, it also correlates with relaxation and self-care. Merging these emotions, a slightly melted candle became the silhouette of this product. The whole set of this product all came with different shapes as melted candles. This unique look gives out a sensational vibe which can bring you to a steaming foggy bathroom with lighted candles, where you can relax in a hot tub.The name Light has two layers of meaning, one is because it relates to a lit-up candle, another implies to lighting up a bad mood for ladies during their special days, by incorporating target audience, product, and emotion into one good design, not only it can improve the overall product quality, it can also bring consumers an experience they will remember for a lifetime.
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护舒宝致力为中国女性提供优质的日用护理产品。即将推出的护理精华系列产品，是为都市女性研发的全新日护产品，意在给予女性生理期的健康更细微的呵护。创意的灵感来源于对产品及使用场景的洞察，卫生间是产品摆放的特定场所，产品的属性是希望带给女性放松呵护的感受，而在卫生间能给予同样感受的活动就是享受spa的时光，和spa最为紧密的联想便是蜡烛，于是用户，产品，场景及情感的融合共同赋予了产品独一无二的造型。整套瓶型的设计如同一簇蜡烛的陈列，每一支都有着优雅出众的肩部设计，如燃烧融化的蜡烛一般气质非凡，营造出的犹如做spa的时光。设计将用户，产品，场景和情感实现了创新的融合，不仅展示了产品的优越品质，更为用户创造了独一无二的愉悦体验，树立了品牌的专属记忆。
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