Light-hearted TV campaign I art directed for Woolworths, the official sponsor of Junior Masterchef South Africa.
Each billboard/sting is created with stop-frame photography, with the opening and closing billboards always ending with a smile. They were aired throughout the Junior Masterchef SA TV series in 2013
Agency: Woolworths Agency
Client: Woolworths/Junior Masterchef SA
Director: Ian Chuter | Platypus
Creative Director: Fred Benistant
Art Director: Laura Wall
Photographer: Robbert Koene