Partner is an award-winning agency based in Costa Rica, led by Daniel Quirós as Principal Co-Founder. Throughout its trajectory, Partner has come to work with brands such as Dos Pinos, Lagar hardware store, Musmanni, among other successful brands in Costa Rica.
I had the great opportunity to participate in the redesign of your brand completely, I worked alongside Mariano Barquero, project manager of the agency. From the beginning we talked about creating a completely typographic brand and generating a completely daring experience at the design level.
The concept was based on transcendence, since the agency has a history of years and prestige. Agustín de Hipona could say, referring to the Platonists: "they transcended all bodies looking for God" The source is from Wikipedia.
Partner is an agency that transcends time to achieve creative goals with each client. It transcends beyond the imaginary, turning it into a very versatile concept that adapts to each brand in a very dynamic way and with personality.
The visual narrative of the logo was based on it, one that was dynamic, transcendental and easy to understand, a typography was built completely from 0, bold and in capital letters so that it was able to put a blow of respect to those who deserve it, for their history. The reading is completely linear, and has certain letters in the opposite mode which allows to generate movement to the composition. He closes with the point as an icon of transcendence, “it's Partner, nothing else”. The color palette is maintained with the light blue tone, but colors such as purple, orange and green were added, which allow the identity to make it completely dynamic and daring, being a creative agency with innovative businesses.
