This project was a successful entrant into the Vuka! Awards, a competition that promotes creative PSAs in South Africa. With this commercial we wanted to show people how much of a difference donating blood can make, without resorting to the use of shocking imagery or overly dramatic sequences. And so, through the use of a simple visual metaphor, we created an ad that drives its message home, in a way that manages to be charming and endearing.

VUKA AWARDS 2007 - FINALIST