Kodak Portra Packaging Design
The purpose of this redesign was to help bring film into the digital age. I wanted people to understand that film is still more than a viable option in these times. The imagery on the packaging represents various photos being loaded on a digital device, which will be easily identifiable by young audiences that are showing a growing interest in film photography.
I included 4 variations of the packaging to add a sense of collectibility with the boxes. I think people that like film often have a sense of sentimentality and enjoy collecting tangible objects.
