Project by
Creative Director: Ravi Shanker
Senior Copywriter: Laura
Art Director: Shane Ali
Storyboarder: Faisal
Brief
Nivea is launching their first Hijab products in Indonesia where they have different formula than their competitors. We have to educate the current and new users about how this product can help them stay fresh in their daily routines.
Solution
In the era where most of the Hijabers are an entrepreneur/local business owner who run their own businesses, they are facing a challenge where they have to stay fresh and still being active indoor outdoor from morning till evening. We showcase the activities where they usually getting expose with heat and how our product can help them get thru it with confident.
