Tayó is a beauty space dedicated to naturalness. A haven for women who are proud of their curls and want to keep their identity intact.
The brand project needed to reflect the DNA of the business, as well as make it clear through symbols, colors, all the love involved in the process.
The challenge was to give them a brand with which they feel represented and, above all, express every feeling involved with their roots.
Curly hair is difficult to maintain but is the pride and essential
trait of many women.
Thank you for your time. Hope you like it.