• Add to Collection
  • Tools Used
  • About

    About

    The Council is a leader in resources and advocacy for children and families in New York State, and has expanded its roll beyond being a service p… Read More
    The Council is a leader in resources and advocacy for children and families in New York State, and has expanded its roll beyond being a service provider to regional child care coordinating councils. This state-wide organization, formerly the New York State Child Care Coordinating Council, was undergoing a difficult and contentious transition. The name change approval was a multy-year process. Working closely with the Executive Director and the Public Relations Director, I developed a logo which reflects the new name and the new position of the Council in New York State. I presented three options to the Board of Directors, and the Board accepted my recommendation to use this logo in a single vote. Read Less
    Published:
One of three logo design options I presented to the Board of Directors, they accepted my recommendation to use this gender-neutral, family friendly, and professional logo in a single vote.
Stationery basic package
Name and logo introduction -- Web site banner 1
All stake holders were informed of the potential change in advance of the actual change. We used a three month support of the new name, sending this message via web headers, emails, and postcards.
Name and logo introduction -- Postcard 1
Name and logo introduction -- Web site banner 2
Name and logo introduction -- Postcard 2
Name and logo introduction -- Web site banner 3
Name and logo introduction -- Postcard 3