What is it?
Skore Pheromone Activating Spray. A spray that would help a man seduce any woman he wanted, simply by virtue of the way he smelled.
Original, right?
The challenge?
Trying to find a new angle to sell a product with an outdated USP.
The solution?
Outdated(and provably false) U.S.P’s notwithstanding, the campaign we cracked was something quite fun.
Since the dawn of time, men have tried the weirdest things to get themselves female companionship-from praying for it to manufacturing it(sex robots are the next big thing).
We made a comic strip that laid out these weird efforts-with the core message telling men that wishful thinking was getting them nowhere.
The answers to their dry spell lay not in the stars but in their sprays.
