ePN Cashback (now – Backit) is a fast-developing cashback service from Kazan, one of the leaders in this category. We were challenged to develop brand positioning, a unique brand name and visual system to attract new audience.

We decided to incorporate the client's boldness, cheerfulness and positivity into the brand character, which we called “IT gangsta superstar”. This was a starting point to create a daring and vivid brand.

Backit! Take it back! It’s a straight-out call to action that reflects the brand character and fits into the category.

Sticker bombing is how Backit protests against overpaying. Stickers help us change prices, conditions and experience. Big cashback becomes even bigger, all purchases become bargains. They help accentuate the main thought, bring attention to something or create bold image.

Andrey Silin, Ex-head of strategy Plenum.cx

Ekaterina Avteykina, Strategist Plenum.cx

Egor Myznik, Creative director Plenum.cx

Mariya Sinyutina, Ex-art director Plenum.cx

Ilya Lazuchenkov, CMO Plenum.cx

Andrey Zhaglin, Art director Plenum.cx

Oleg Ahn, Content producer Plenum.cx

Maria Druganova, copywriter Plenum.cx

Alla Sterleva, EX-designer Plenum.cx

Alexander Slobzheninov, Typeface designer

Mikhail Konovalov, Motion designer

Konstantin Anufriyev, Illustrator

Igor Nevzorov, TM consultant

Ekaterina Palshina, Head of strategy Plenum.cx

Olga Kuznetsova, Strategist Plenum.cx

Maria Egorova, Head of content and SMM ePN

Vesta Vanyashina, Diana Gibadullina, Natalia Tokarenko, Designers ePN

Eduard Kolpakov, Head of marketing ePN

Polina Dolotkazina, Alyona Malkova, copywriters ePN

Albina Nuriakhmetova, Head of PR ePN

Burat Nurullin, Product manager ePN

Regina Shagareva, Head of customer support ePN

Ivan Kalyuzhniy, Ex-head of marketing ePN

Ekaterina Dontsova, Head of operations ePN

Sergey Yeremeev, Vice president FIX, founder of ePN