The LONE Germ
- LISTERINE Postcard Campaign
Art Direction / Product Photo: Ngoc Ninh Yen
Creative Direction / Copywriting: Phuong Nguyen
Graphic Designer: Johnny Nguyen
Key Visualizer: Hacha Nguyen
Group project in Creative Advertising course at RMIT University Vietnam.
The project has been chosen to be showcased at RMIT School of Communication and Design 2019.
Concept: Visualize the idea that “The impact of LISTERINE is so significant that ONLY ONE germ left"
Creative Idea: LISTERINE has killed all the germs parasite in human's mouth. The last germ alive shows that when consumers use LISTERINE, only 0,01% of germ left, which was certified by professionals.
Congratulations Card
Reminder Card
Habit Tracker
User Manual:
