Hunter Wilson's profile

Creative Process for 'Local Goods' Logo + Ads

I wanted a clean, modern feel for 'Local Goods'.  
After sketching around a bit and getting a general grasp of what I wanted, I started working on it in Adobe Comp, where I developed a few ideas, and finally sent it to Illustrator where I finalized the logo.
On the photo below, some seeds were moved and the color was edited in the places for the text to make it more neutral and easier to read. The white balance was also changed for printing.
original on the left, final edit on the right
The chain on the necklace was moved to make a better frame for the text.
original on the left, final edit on the right
The apple in the top of the two photos below was removed to make more room for the text and logo to look more balanced.
original on the top, final edit on the bottom
The finished advertisements
Creative Process for 'Local Goods' Logo + Ads
Published:

Creative Process for 'Local Goods' Logo + Ads

Progression of logo design and photo retouching for 'Local Goods'

Published: