The client desired product labels that would be eye catching while highlighting the color of the juices themselves. They provided their logo but hadn't utilized it on their products as yet. Several drafts were provided, but it was later decided that the contrast of black and white with accented color was the best direction to take for legibility. 

The client later expressed a desire to create a line of juices targeted to children named "Juiced Kids". I decided that keeping similar aesthetics to the original was important, but to have a lighter, vibrant and more colorful feel.

Several flavors for Juiced Kids