Sophia Ahmad's profile

NEW BALANCE — The Power of Color


I created this report for my apprenticeship on the Color, Concept and Materials team at New Balance. For my final project, I took a deep dive into color within the context of sport and wellness, theory and symbolism, influential trends, as well as innovations in design and technology. My intention was to offer an informative and inspirational reference tool to Design and Product teams. 

Sources for each slide are available in a PDF file on my website: http://www.sophianahmad.com/new-balance-the-power-of-color
NEW BALANCE — The Power of Color
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NEW BALANCE — The Power of Color

For my final project as an apprentice at New Balance, I created a special report exploring the use of color in sport, wellness, design + technolo Read More

Published: